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Hi Reader! If you are seeing this in your inbox, there is a good chance you signed up for my marketing job roundups or watched one of my masterclasses over the past year. There is also a very good chance you are wondering why you haven’t heard from me since. The short answer: I haven't sent an issue of this newsletter in an entire year. If you don't even remember subscribing, no hard feelings. You can hit unsubscribe at the bottom of this email right now if this is no longer for you. But if...
Hey Reader! Last week, I shared my experience hiring a Social Media Specialist at Arc. The part that got the most questions? The video. I mentioned that the top 12 applicants all sent short, customized Looms, and the responses were split. Some people loved it. Others thought it was “too much.” Hate to break it to you, but this market is rough. Recruiters aren’t scrolling leisurely through 100+ resumes. If you want to stand out, you have to go the extra mile. This week, I’m breaking down what...
Hey Reader! I had a call this week with a creative director who’s been in the game for over 10 years. Super sharp. Insanely talented. But when I told her the #1 thing missing was presence, she paused. “That’s not me,” she said. But here’s the thing, once you’ve got the experience, what moves your career forward isn’t just what you’ve done. It’s who knows about it. Presence = perception. And perception shapes opportunity. Especially if you’re job searching. So this edition is for anyone...