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The Brand Yourself Hired Newsletter

💥 A hiring manager's take on what really stands out

Published over 1 year ago • 3 min read

Hey Reader!

Last week, I shared my experience hiring a Social Media Specialist at Arc.

The part that got the most questions?

The video.

I mentioned that the top 12 applicants all sent short, customized Looms, and the responses were split.

Some people loved it.

Others thought it was “too much.”

Hate to break it to you, but this market is rough.

Recruiters aren’t scrolling leisurely through 100+ resumes.

If you want to stand out, you have to go the extra mile.

This week, I’m breaking down what made those videos so effective and how one candidate landed the role.

How to craft a standout outreach video

A good video gets attention. A great one sparks a job offer.

Of the 12 people who sent customized Looms, here’s what separated the best from the rest and how you can apply the same strategy:

1. Lead with a clear pitch (30 seconds max)

Who you are. What you do. Why you’re reaching out.

Keep it sharp and direct.

2. Show your work

Highlight 1–2 quick wins or campaigns you’ve led.

Bonus points for screenshares or links.

This is your credibility builder.

3. Diagnose before you prescribe

The person who got the job didn’t just say “I love your brand.”

They shared one area that could be improved and why it mattered.

4. Offer one idea for the next 30–60 days

This is the clincher. One specific, strategic idea with an expected impact.

They didn’t offer free work, they showed me how they think.

Send your video after you submit your application.

Then email it to:

  • The hiring manager
  • One or two direct teammates

That timing works best.

Your name is fresh in the system, and now you’re going a step further.

The candidate who got the offer didn’t pitch like a job seeker.

They presented like a consultant.

Here’s a great resume video I came across online.

What to work on this week

✔ Record a 2-min Loom video pitching yourself to a company you admire

✔ Add one specific win (with numbers)

✔ Offer a smart observation about their current campaigns

✔ Close with an idea they could test this quarter

Who's hiring right now?

🔥 Featured roles of the week

Passion.io is hiring a Revenue Operations Specialist to help scale their RevOps engine across HubSpot, sales automation, and AI-powered workflows. If you’ve got 2–3 years in RevOps/SalesOps, love optimizing systems, and want full remote freedom, this one’s for you.

Testlio is hiring a Field Marketing Manager (100% remote across the Americas) to own strategic planning and execution of field and ABM programs that drive pipeline growth for target accounts. You’ll run creative events, align with Sales to meet regional goals, develop localized content, and track performance via tools like HubSpot and Salesforce.

Other remote-from-anywhere roles open this week:

Hiring a marketer and want the right people to see it? Reply to this email and I’ll send details on how to share it with my network of 51k+ marketers.

Resource roundup

💥

Here's a dead-simple way to find metrics that matter in your CV

​Try this method →​

✍🏻

Write your first intro post without overthinking it

​Steal the formula →​

📘

This resume got a 50% raise without more experience

​Get the template →​

The Remote Marketer Accelerator

A 1:1 program to help you turn your experience into a story remote hiring managers want to say yes to.

If you’re not getting interviews (even with strong experience) this is probably why.

We’ll work on how you position yourself, how you show up online, and how you tell your story in a way that actually lands.

Be one of the first to join and save 15% before our official launch on September 15.

P.S. Want to sponsor a future newsletter or learn more about other sponsorship opportunities with The Remote Marketer? Email gina@theremotemarketer (or just reply to this email).

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The Brand Yourself Hired Newsletter

Curated by Gina Sapién

Join 7,300+ getting curated marketing roles, expert advice, and resources to market yourself with confidence. Written by a tech marketer, hiring manager, and career coach with 10+ years of experience, this newsletter helps you build and grow your marketing career.

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