Hey Reader!

The past couple of weeks have been a whirlwind.

I flew to Seoul, and now I'm in Mexico for the summer.

Right when I landed, I got hit with the flu. My body was clearly waving a white flag after all the travel.

But I knew I had to be here. It's a tough season health-wise for my family.

I can’t fix it. But I can show up.

And that’s the gift of remote work.

I didn’t need to ask permission to go where I’m needed most. I just packed my laptop and booked a ticket.

In the midst of all this, I’ve been thinking a lot about visibility, and how to make your presence felt, even when you’re not in the room.

Which brings me to this week’s topic.

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What your LinkedIn banner should say

Most people treat their LinkedIn banner like wallpaper.

A nice skyline photo. A generic tech pattern. Something sleek, but forgettable.

But that banner? It’s prime real estate.

And it should tell people exactly what you do and who you help.

Here’s how to make it count:

1/ Write a clear positioning statement

This should go at the center or top-left of your banner. Think: “I help [target audience] with [solution].” Example: Helping B2B SaaS founders land their first 100 users.

2/ Highlight your niche or role

Instead of saying you're open to work, show what you bring. Add a short, sharp line like “Content Marketer for B2B SaaS” or “Product Designer focused on UX/UI.”

Think of it as your headline, something that tells recruiters what you do at a glance.

3/ Reflect your personality visually

Choose visuals that match how you want to come across.

Clean and minimal. Bold and creative. Warm and approachable.

The right look makes your profile more memorable.

4/ Keep it readable

Make sure text isn’t covered by your profile picture on desktop or mobile. Test your design on both.

5/ Design for clarity, not clutter

White space is your friend. Stick to one message and one goal. You don’t need to say everything, just the most important thing.

Tools to design your banner:

• ​Canva: Search "LinkedIn banner" for free, easy-to-edit templates. I recommend the Orange Strategy, Black & Yellow, and Modern styles.
• ​Figma: Ideal for more custom layouts or if you want pixel-perfect design.

Here are a few profiles doing it right:

• ​Tamilore Oladipo: A clean, minimalist banner that clearly states her role and niche, making her value obvious at a glance.
• ​Magaly Villela: A bold banner with a personal principle, clear value prop, role clarity, contact info, and clean design.
• ​Taylor Harrington: A playful, personal banner that turns interests into conversation starters and makes connection feel easy.

Your to-do list

✔ Look at your current LinkedIn banner, what’s it saying (or not saying)?
✔ Write a one-sentence statement that captures your value
✔ Sketch a new banner layout using Canva or Figma
✔ Upload the new banner and check it on mobile + desktop

Book a career power hour

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This week's top remote jobs

General

• Sr Marketing Manager, Wikimedia Foundation. Apply here​
• Head of Marketing, SafetyWing. Apply here​

Content and social media

• Content Specialist, XapoBank. Apply here​
• Content Specialist, Bigtime. Apply here​
• Content Creator, Foundation Marketing. Apply here​
• Influencer Marketing Specialist, Upwork. Apply here​
• Organic Content Copywriter, Passion.io. Apply here​
• Content Marketing Manager, Foundation Marketing. Apply here​

Performance and growth

• Sr Manager Performance Marketing, Smartcat. Apply here​
• Performance Marketing Specialist, Fireflies. Apply here​
• Head of Marketing Growth, Happy Money. Apply here​

Operations

• Marketing Operations Manager, Constructor. Apply here​
• Marketing Operations Manager, Smartcat. Apply here​

Other

• ABM Manager, Fingerprint. Apply here​
• Sr ABM Manager, Constructor. Apply here​
• Demand Generation Manager, Toggl. Apply here​
• Partner Marketing Manager, Time Doctor. Apply here​

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Resource roundup

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Words from the community

"Gina helped me not only refine my resume and LinkedIn, but also rethink how I show up professionally. She helped me reconnect with the value of my own experience, and thanks to her support, I felt genuinely more confident going into interviews and conversations"   Kelli, Channel Marketing Manager

That’s it for now! If you have questions or suggestions, send me a DM on LinkedIn.

You deserve a career you love💛

See you soon,

Gina