Hey Reader!

Last week, I did something wild: I took a break from LinkedIn.

No posts. No scroll. Just quiet focus.

And guess what? That pause did wonders for The Remote Marketer. It also reminded me why LinkedIn has been such a big part of my career.

It's where I built my brand and got real opportunities:

In the past year, 3 CEOs reached out to me directly about roles.

No job boards. No applications.

(and one of those chats just turned into my next fractional role.)

The truth? LinkedIn works if your profile does the talking for you. But most job seekers I work with don’t know how to make that happen.

So for the next four weeks, we’re going deep. Starting with your headline.

This tiny line of text? It does a lot of heavy lifting.

Let’s make yours stand out.

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Craft a killer LinkedIn headline

Your headline shows up everywhere: in comments, DMs, search results, and connection requests.

If it doesn’t grab attention or explain what you do, you're leaving opportunities on the table.

Here’s the formula I give my clients (and it works):

[Your Title] @ [Company] | [Key Skills or Services] | [Who You Help + Outcome]

Example:

Head of Marketing @ The Remote Marketer | Product | Social Media | Content | I help B2B startups scale pipeline through content and zero-ad-spend growth

Let’s break it down:

1/ Start with your current title and company

It builds credibility. Even if you're not working right now, use your target title to show where you're headed.

2/ Add 2–3 specialties or focus areas

Think: SEO, Paid Social, Product Marketing, Lifecycle Email. Review 5 job descriptions in your niche and pull out the top 3 keywords that show up most.

3/ Finish with your value statement

Who do you help? How? What have you achieved? Be direct.

“I help [target audience] [specific result] through [method].”

Why it works:

✅ Search-friendly
✅ Instantly shows your niche
✅ Tells people why they should reach out

Crafting a killer headline is like writing your elevator pitch.

The goal? Make people want to know more.

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Your to-do list

✔ Look at your headline. Does it clearly say what you do and who you help?
✔ Draft 2–3 headline options using the formula above
✔ Ask a friend (or me!) which one stands out
✔ Update your profile and track the results

Book a career power hour

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This week's top remote jobs

General

• Unified, Campaign Manager. Apply here​
• Superside, Marketing Strategist. Apply here​
• Colibri Group, Marketing Specialist. Apply here​

Content and social media

• Fi, CX Content Lead. Apply here​
• Blink UX, Content Writer. Apply here​
• Circle, Senior Social Media Marketer. Apply here​
• Passion.io, Organic Content Copywriter. Apply here​
• SafetyWing, Social Media Content Intern. Apply here​

Performance and growth

• Fireflies, Performance Marketing Specialist. Apply here​
• Remote, VP of Performance Marketing. Apply here​

Product marketing

• Placer.ai, Product Marketing Manager. Apply here​

Other

• Passion.io, Video Editor. Apply here​
• TestGorilla, Senior Partnerships Manager. Apply here​

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Resource roundup

🎙️ 6 tips to make networking events less awkward ​Try them →​

⚖️ Build a clean, professional portfolio fast (no design skills) ​Start creating →​

📘 Meet remote-first companies hiring right now ​Grab your spot →​

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Words from the community

"In a world full of vague advice and information overload, Gina gave me the clarity I didn’t know I needed. She didn’t just hand me a checklist, she helped me refocus, reframe, and reconnect with my voice as a brand marketer."   Faith-Ashley, Senior Brand Marketer

That’s it for now! If you have questions or suggestions, send me a DM on LinkedIn.

You deserve a career you love💛

See you soon,

Gina