Hey Reader!

If you’ve been here a while, you know my home base is Taiwan.

But right now? I'm writing to you from Mexico.

This summer, I came to support family through a tough season.

And I’ll be honest, moving back into your parents’ home after 10 years of living independently is NOT easy.

It’s been a lesson in patience, presence, and relearning how to live with others.

I’m cherishing it all, even the hard parts.

The bright side? I finally built my remote work setup here in Mexico.

And with it, a fresh chapter of The Remote Marketer is kicking off.

Now let’s talk about something that makes a huge difference in your remote job hunt:

Your LinkedIn About section.

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The About section that lands jobs

Over the past few weeks, we’ve talked about building your LinkedIn profile, from your headline to your banner.

Today, we’re diving into the part most people mess up: your About section.

Here’s what most job seekers do wrong:

They copy and paste their resume summary.

But here’s what hiring managers actually want:

A concise, human intro that shows who you are and why you’d be great to work with.

I call it the PPPF framework and I’ve used it for years (both personally and as a hiring manager).

Here’s how to break it down:

1/ Present

Start with one line on who you are today. Mention your role, industry, and strengths.

Example: Hey, I'm Gina 👋🏻 I'm a B2B SaaS fractional marketer with 10+ years in social, content and community.

2/ Pivot

Share one moment or insight that shaped you as a marketer. This is your “why.”

Example: In 2020, I launched a side project that hit 10K paying users and realized I loved building from 0 to 1.

3/ Past

Drop 1–2 lines on your background plus a list of measurable achievements.

A list helps people scan and read better, it gives their eyes a break.

Example:

What I feel the most proud of:

• Grew a niche newsletter from 0 to 50K subscribers in 18 months
• Led content strategy at a YC-backed startup, increasing inbound leads by 3x
• Hosted a top 10 marketing podcast with 500K+ downloads and guests from Notion, Buffer, and Webflow

4/ Future

Tell us where you’re headed and what kind of work lights you up.

Example: I'm excited about early-stage startups building tools that support remote teams, whether it's hiring, onboarding, culture, or performance.

5/ CTA

Invite connection by speaking to your target audience directly.

Show them who you're here for.

Example: If you’re growing a marketing team in HR tech or work remotely, and you value clear messaging, strong brand foundations, and audience-first content, I’d love to connect. 📩 gina@theremotemarketer.com

Your to-do list

✔ Draft your LinkedIn About section using the PPF framework
✔ DM a peer and ask for a second set of eyes
✔ Revise your About section based on their feedback
✔ Turn your About into a LinkedIn intro post

And if it still feels like a lot, I’m here to take it off your plate:

Get a LinkedIn profile refresh

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This week's top remote jobs

General

• Head of Marketing, Adapty.io. Apply here​
• Demand Generation Manager, Toggl. Apply here​
• Head of Marketing, onTheGoSystems. Apply here​

Content and social media

• Director of Content, Animalz. Apply here​
• Senior Content Marketer, Animalz. Apply here​
• Growth Lead, OnTheGoSystems. Apply here​
• Marketing Content Manager, Adapty.io. Apply here​

Social media

• Influencer Marketing Manager, Adapty.io. Apply here​
• Senior AI Marketing Video Editor. Apply here​
• Brand Evangelist, Adapty.io. Apply here​
• Social Media Manager, Adapty.io. Apply here​
• Campaign Manager, Unified. Apply here​

Performance and growth

• Growth Marketing Manager, Adapty.io. Apply here​
• User Acquisition Lead, EverAI. Apply here​
• Performance Marketing Associate, Circle. Apply here​
• Marketing Analyst, Adapty.io. Apply here​
• Media Buyer, EverAI. Apply here​

Operations

• Sr Marketing Operations Manager, Circle. Apply here​

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Resource roundup

💌 Use this 7-second resume guide to get noticed faster ​Get the tips →​

✍🏻 Answer “Tell me about yourself” with this framework ​Steal this →​

📘 Meet 12 creators who make LinkedIn worth your time ​Follow them →​

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Words from the community

"Gina helped me sharpen my CV and interview strategy. She showed me how to frame my experience with more clarity and impact and I walked away more confident and better prepared for high-stakes conversations. I’ve since landed a marketing director role."   Peleg, Marketing Director

That’s it for now! If you have questions or suggestions, DM me on LinkedIn.

You deserve a career you love 💛

See you soon,

Gina